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Context of 'May 15-21, 2013: Solar Expert Explains Solar Industries’, Utilities’ Views of Handling Solar Generation by Consumers'

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A report by the Edison Electric Institute (EEI) finds that within a decade or so, solar energy and other renewable distributed energy resources (DER) could lay waste to the utility business model and to American power utilities. The utility business model, which has remained relatively unchanged since the early 20th century, is not capable of coping with the “disruptive challenges” posed to it by solar and other renewable energy power generation. David Roberts, a staff writer for the environmental news publication Grist, will write of the EEI report in April 2013: “It is one of the most prescient and brutally frank things I’ve ever read about the power sector. It is a rare thing to hear an industry tell the tale of its own incipient obsolescence.” Standard power utilities are “regulated monopolies,” which means they are the sole providers of power in their service areas. The business model relies on the utilities selling power as “overseen” by public utility commissions (PUCs), which control what utilities can charge for their power. Inexpensive solar (photovoltaic, or PV) power “eats away at [that business model] like acid,” Roberts writes. Solar power is not regulated for the benefit of the utility companies. In simplistic terms, a kilowatt-hour (kwh) of solar energy generated by, say, a rooftop solar array is a kilowatt-hour of reduced demand for the utility. Solar power peaks each day at noon, usually the time of most intense sunlight, which is one of the power utilities’ “peak load” times. Power utilities make much of their profits from peak load electricity, as they charge more per kwh for peak load electricity. Roberts writes, “[W]hen solar panels provide peak power, they aren’t just reducing demand, they’re reducing demand for the utilities’ most valuable product.” The EEI report also challenges the myth that power consumers must rely on grid power and not solar power because solar power is not available when the sun is not shining. Battery storage, micro turbine, and other developing technologies are making it possible for many consumers to go entirely “grid free,” to opt out of grid-generated electricity entirely. Duke Energy CEO Jim Rogers says, “If the cost of solar panels keeps coming down, installation costs come down and if they combine solar with battery technology and a power management system, then we have someone just using [the grid] for backup.” If a large number of consumers begin generating their own power and using the grid for backup alone, the EEI report says, the utilities face “irreparable damage to [their] revenues and growth prospects.” Utilities generally anticipate revenues that allow them to invest heavily in fossil fuel plants that will not recoup costs for 30 years. Those investments could be more difficult to recoup if consumers begin generating their own power via solar and other DER power sources, leading the utility companies to contemplate raising the rates of those consumers who do not opt out of grid-based power. The EEI report states: “The financial implications of these threats are fairly evident. Start with the increased cost of supporting a network capable of managing and integrating distributed generation sources. Next, under most rate structures, add the decline in revenues attributed to revenues lost from sales foregone. These forces lead to increased revenues required from remaining customers… and sought through rate increases. The result of higher electricity prices and competitive threats will encourage a higher rate of DER additions, or will promote greater use of efficiency or demand-side solutions. Increased uncertainty and risk will not be welcomed by investors, who will seek a higher return on investment and force defensive-minded investors to reduce exposure to the sector. These competitive and financial risks would likely erode credit quality. The decline in credit quality will lead to a higher cost of capital, putting further pressure on customer rates. Ultimately, capital availability will be reduced, and this will affect future investment plans. The cycle of decline has been previously witnessed in technology-disrupted sectors (such as telecommunications) and other deregulated industries (airlines).” In other words, as consumers begin to opt out of grid-based power consumption, and utilities raise their rates to compensate for the loss of revenue, more and more consumers will opt out, further shrinking the number of consumers paying the utilities to generate their electricity. Even small numbers of consumers using rooftop solar strikes at the utilities’ main profit centers (one reason why German utilities are already feeling the pinch). Currently, less than 1 percent of US electricity is generated by solar arrays. But a projection by Bloomberg Energy Finance forecasts that in some areas of the nation, up to 10 percent of power load will be generated by solar arrays. The EEI report speculates that utility consumers in those areas will see massive increases in their rates as the utilities compensate for the lost revenues. [Kind, 1/2013 pdf file; Grist Magazine, 4/10/2013]

Entity Tags: Edison Electric Institute, Bloomberg Energy Finance, Grist, David Roberts, Jim Rogers

Timeline Tags: US Solar Industry

San Antonio electric utility CPS Energy says it intends to cut the amount it pays for solar power generated from residential customers by about half, claiming that some of the city’s power users are not paying their fair share for the utility’s transmission infrastructure. Clean energy activists and system installers say the cuts are intended to cripple the region’s solar industry. Lanny Sinkin of Solar San Antonio says: “There was zero consultation with the solar industry in the development of this proposal. They’re going to kill the solar industry.” CPS, a municipally owned utility that in theory is owned by the ratepayers, wants to end the current system of “net metering,” which allows residential customers with solar panels to use each kilowatt-hour of energy they generate to cancel each kilowatt-hour they draw from the utility’s electric grid—in essence, the residence owners cancel a kilowatt-hour they pay for to CPS (at retail rates) by generating a kilowatt-hour of solar energy. Instead, CPS proposes a system it calls “SunCredit,” which would assign a fixed value to the price of the solar power produced and credit that amount against their accounts. The SunCredit program would give only a little over half of what a kilowatt-hour of solar power is worth under net metering, by crediting residential consumers with solar-produced kilowatt-hours at CPS’s wholesale rate. CPS spokesperson Lisa Lewis says of the existing practice: “I think that it’s not unimportant to recognize that solar customers use poles and wires and the grid. If we move to a situation where more and more customers have solar systems, they leave that infrastructure cost… stranded, and the people who can least afford to pay it are the ones paying for it” (see January 2013). Existing solar power producers would be granted the existing rates until 2023, while new solar producers would begin receiving the new, lower rate immediately.
Decision Already Made? - Although Lewis says the utility is still soliciting feedback on the program and will consider making changes, Sinkin says the utility has already made its decision. Recently, the utility informed the public of its decision during a contentious meeting, when solar installers said the new program would make it impossible for them to sell systems to the public. CPS Energy instituted cuts in its solar subsidies in 2012 when it reduced the size of the rebate it offers to help customers cover the cost of installing their solar power systems at their homes.
Expert Explains Issue - Solar expert David Roberts of Grist explains the issue, writing: “Under net metering, if a rooftop solar customer generates as much electricity as she consumes, she pays nothing. If she generates more than she consumes, the utility pays her. In either case, her portion of the utility’s fixed costs is transferred onto other, non-solar ratepayers. As more and more people opt for solar, fixed costs are paid by a smaller and smaller group of customers, which drives rates up, which drives more and more of them to solar, in a vicious cycle. The utility’s fixed assets are ‘stranded’—it is unable to recover those investment costs because of the shrinking pool of customers. (It’s also worth noting that the first customers to go solar tend to be well-off, which leaves the less well-off paying more, so there’s an economic-justice angle here too.)” Roberts notes that CPS is being ingenuous in its contentions that solar consumers are costing the utility money, as rooftop solar arrays save the utility money in terms of avoided transmission and equipment costs. Moreover, solar power benefits the region in reduced air pollution and carbon emissions. He also notes that CPS did not hesitate to offer its employees $16.4 million in bonuses in 2012 (most of which went to the firm’s top executives), the same year it cut its solar subsidies. Roberts concludes: “The dilemma… is how to align CPS’s incentives so that it can drive rapid solar adoption and reliably recover costs from its fixed assets and protect its lower-income ratepayers from being unfairly burdened. If we can’t figure out a solution to that dilemma, more and more utilities will do what CPS is doing and the spread of rooftop solar in the US, which has barely gotten underway, will slow to a crawl. That isn’t what we want, is it?” [San Antonio Express-News, 6/21/2012; San Antonio Express-News, 4/9/2013; Grist Magazine, 4/12/2013]
Idea that Solar Power Consumers Pay Unfairly Low Share Challenged - Many solar advocates have successfully challenged the idea that solar power consumers cost their area’s utilities revenue (see April 5, 2013).
Utility Agrees to Postpone Implementation - Following the announcement, CPS will agree to postpone implementation of the new policy for a year and to work with solar advocates to craft changes to the policy. [CPS Energy, 5/9/2013; Grist Magazine, 5/15/2013]

Entity Tags: Lisa Lewis, CPS Energy, David Roberts, Lanny Sinkin

Timeline Tags: US Solar Industry

Several of the nation’s largest solar installers, including SolarCity, Sungevity, SunRun, and Verengo, form a lobbying organization, the Alliance for Solar Choice (ASC), to fight back against conventional utilities’ efforts to curtail or cancel programs that support renewable energy in 43 states. The ASC will begin by working to preserve “net metering” policies that require utilities to purchase surplus electricity at retail rates from customers with rooftop solar systems. ASC president Bryan Miller, a SunRun executive, says the group is responding to “the coordinated utility attack on net metering throughout the country.” Many utilities “have opposed net energy metering since its inception.” Utilities argue that as more people install solar arrays and generate power for themselves, non-solar customers are forced to pay higher rates to subsidize utility costs for grid maintenance and the like. (That argument has been strongly challenged—see April 5, 2013.) [Bloomberg, 5/10/2013]

Entity Tags: Sungevity, SolarCity, Verengo, SunRun, Bryan Miller, Alliance for Solar Choice

Timeline Tags: US Solar Industry

Grist columnist and distributed energy expert David Roberts attempts to explain the viewpoints of the solar and the conventional utility industries over utility regulations as they pertain to solar power generation. He calls the issue “unavoidably wonky” but “a pivotal issue” that is “long overdue” for public understanding. The problem between the two has two components: short-term and long-term. The short-term argument between the two camps involves how electricity rates are structured and how utilities compensate, or do not compensate, customers who generate some of their own power with rooftop solar PV panels. The long-term issue revolves around the creation of “an entirely new business model for utilities, one that aligns their financial interests with the spread of distributed energy.” Battling over the short-term issues delays resolution of the long-term issue, Roberts writes.
Utilities' Perspective - About 70 percent of Americans are served by investor-owned utilities (IOUs), the traditional, for-profit, regulated-monopoly utilities that have what Roberts calls “a captive customer base and profits guaranteed by law.” IOUs are leading the pushback against distributed solar energy. IOUs make their profits by:
bullet estimating how much power their customers will need;
bullet estimating the investments they will need to make in power plants, fuel, transmission lines, and so forth in order to meet that demand;
bullet estimating how much they need to charge customers to cover their investments and offer a reasonable rate of return to their investors;
bullet convincing their state’s public utility commission (PUC) that their rates are warranted and fair; and
bullet charging that rate until they can convince the PUC to let them raise their rates.
Residential customers pay the PUC-approved “retail rate” for their electricity. [Grist Magazine, 5/15/2013]
Net Metering - NC State’s Database for State Incentives for Renewables and Efficiency (DSIRE) defines net metering as “a popular and administratively simple policy option [that] allows electric customers who generate their own electricity using solar or other forms of renewable energy to bank excess electricity on the grid, usually in the form of kilowatt-hour (kWh) credits.… In effect, the customer uses excess generation credits to offset electricity that the customer otherwise would have to purchase at the utility’s retail rate. Traditionally, net metering has been accomplished through the use of a single, conventional, bi-directional meter.” In its most simple terms, customers who participate in net metering programs get rebates or subsidies from their IOUs based on how much solar energy they generate for themselves: if they generate 10 hours of solar power a week, they receive 10 kilowatt-hours (at the retail rate) of credit on their electric bills. The policies are in force in some 40 states, though the details of their implementation vary widely from state to state. The utilities say that net metering is inherently unfair, since a consumer who lowers or even zeroes out their utility bill through solar power generation does not pay enough for fixed costs such as power plant construction, transmission line installation and maintenance, etc., even though these consumers still make use of these services. The utilities argue that the complexity of managing these distributed energy producing consumers increases their costs; net metering, they say, makes customers who cannot afford solar arrays subsidize those who can. (This argument has been strongly challenged—see April 5, 2013.) Utilities in many states are trying to end or dramatically cut back on net metering rebates (see April 9-12, 2013). As noted in a January 2013 report that predicted utilities will be forced into near-bankruptcy by increasing use of solar-generated power (see January 2013), many IOUs are attempting to add “customer service charges” to subsidize their fixed costs, and to lower the subsidies paid to rooftop solar producers. David Rubin of Pacific Gas and Electric has said, “We need to set the stage for continued growth in solar in what we believe will be a sustainable way which is to not have solar customers that are being subsidized by the rest of our customers and producing unsustainable rates for those customers.” [DSIRE Solar, 2013; Grist Magazine, 5/15/2013]
Solar Perspective - The solar community is not convinced, Roberts writes, and is actively, and sometimes angrily, pushing back against the utilities’ stance. Recently, some of the nation’s largest solar installers formed an organization called the Alliance for Solar Choice (see Shortly Before May 10, 2013). Their argument boils down to the contention that utilities raise their rates regardless of who produces solar or wind power for themselves. In fact, they charge, utilities raise their rates far more than is warranted to cover what they argue are higher costs due to solar generation. Because of their monopolistic structure, they are able to make extraordinarily high profits even while bemoaning their costs. PUCs guarantee them hefty profit margins (rates of return on their investments) regardless of whether the investments were necessary. They essentially have a captive customer base, Roberts writes, and are used to charging heavily padded retail rates on the power they sell their customers. Utilities have no interest in innovation or competition, he writes, and as a result their customers “are getting shafted all over the country. Utilities overestimate demand, underestimate efficiency, and contract for gigantic central-generation power plants that customers pay for whether or not they need the power.” Roberts cites the examples of Southern California Edison customers, who are paying $68 million a month to subsidize a nuclear plant in San Onofre that has not produced a watt of energy in over a year. Mississippi customers are paying huge amounts to subsidize a coal-fired plant in Kemper County. We Energies in Wisconsin is trying to force its customers to pay for its Oak Creek coal plant, a hugely expensive facility that has been plagued with outages and breakdowns. Roberts says that utilities are not worried about increasing customers’ rates, but do not like the loss in revenue due to solar consumption. “It’s competition they don’t like,” he writes, “the potential loss of their captive customers.” Homes that are essentially “unplugged” from the grid do not impose costs on the utility, and actually save the utility money on transmission and distribution costs and in other areas. Utilities rely on consumers to pay exorbitant rates for their poorly envisioned and constructed power plants, transmission facilities, and the like, Roberts argues, instead of absorbing the losses themselves. [Milwaukee Journal-Sentinel, 6/27/2012; Grist Magazine, 5/15/2013]
Conclusion - While the solar advocates have a stronger case, Roberts says, some of them have become a bit extreme in their view that all utilities are automatically the enemy. “Some utilities, at least, seem to be grappling with this issue in good faith,” he says. But even these utilities, he says, “are struggling with the question of how to appropriately compensate for distributed solar. The fact is, as long as utilities operate under their current business model, rooftop solar really does hurt them.” Roberts says the best solution is to revamp the business model, particularly the IOU. [Grist Magazine, 5/15/2013] The regulatory contract that most IOUs operate under—existing as corporations legally protected from competition, charging rates as approved by state governments, and receiving guaranteed returns—is almost completely the opposite of the free market concept. “It is the most Soviet of economic sectors,” Roberts writes. Moreover, utilities make most of their profits not from selling electricity, but from making investments and receiving returns on them. The more power lines and plants they build, the more money they earn. In the ideal free market, companies profit by competing, cutting costs, and innovating. None of this applies to the typical American utility. As long as they can make their local PUC happy, utilities are free to generate revenue merely by building more facilities, whether those facilities are needed or even useful. Now, though, the paradigm is not as profitable. Utilities’ profits have peaked, and in coming years they will continue to drop, in large part because of the increase in the usage of renewable energy in place of utility-generated energy. Meanwhile, utilities are locked into paying for facilities and improvements for the next 20 years or so, and want to charge customers as much as possible to help them pay off the debts they have incurred and keep their profit margins in place. Roberts says that while society as a whole needs distributed, renewable energy platforms, the utilities do not want them: “As a society, we need energy efficiency and demand response. We need distributed renewable energy. We need to cancel out future power plants and transmission lines. All those things are to the good, economically and ecologically. Yet utilities have every incentive to oppose them, as they are direct threats to their familiar, comfortable business model, which has survived nearly a century unchanged.… We need a ground-up rethink of how utilities work, how they are structured, and how they can be reformed in a way that enables and accelerates long-overdue innovation in the electricity space.” [Grist Magazine, 5/21/2013]

Entity Tags: Southern California Edison, David Rubin, David Roberts, Alliance for Solar Choice, Database for State Incentives for Renewables and Efficiency

Timeline Tags: US Solar Industry

Keally DeWitt, an executive with solar provider SunRun, writes an opinion column lambasting a proposal by the Arizona Public Service (APS) utility company that would drastically overhaul Arizona’s net metering policy, favoring the utilities and damaging the ability of solar installers like SunRun to function in Arizona. DeWitt says the proposal, if approved by the Arizona Corporation Commission (ACC), would doom the solar industry in that state. APS has proposed two options to replace the current policy. One is to charge solar homeowners $50 to $100 a month for accessing the electrical grid, no matter how little they may actually use electricity generated by the utilities (see July 16, 2013). The second option is to change the net metering practice from paying solar power consumers a credit for solar consumption at the retail rate to the much lower wholesale rate. APS has stated, “The plan is built around two options, either of which would ensure that APS customers who choose rooftop solar in the future will be compensated fairly for the electricity they generate and pay a fair price for their use of the electricity grid.” DeWitt writes that APS is “ignoring the fact that clean, local energy is worth more than fossil fuel-generated energy being transported hundreds of miles.… Both options would eliminate any financial benefits for homeowners, especially those in the working or middle classes, who want to control costs with rooftop solar.” DeWitt says that APS has created “astroturf,” or fake grassroots, groups such as 60 Plus and Prosper HQ, and used those groups to air advertisements attacking solar users. One ad compares Arizona’s solar industry to the bankrupt, much-reviled solar corporation Solyndra, and claims, “California billionaires are getting rich off of your tax dollars.” DeWitt writes, “Using outdated scare tactics and financial figures that have been publicly denounced, the groups appear to be blatantly lying to the public (and driving people crazy through overplaying their ads on YouTube).” Bryan Miller, an executive for SunRun and the head of the Alliance for Solar Choice (see Shortly Before May 10, 2013), called the ad a “disgusting attack against their own Arizona solar customers,” and said APS is responsible for the video. APS spokesperson Jenna Shaver retorted, “APS had nothing to do with the making of or the content of the video, but we were aware 60 Plus was going to engage in the discussion and we welcome their support.” Shaver said the ad merely counters attack ads aired by the Arizona solar industry. A solar advocacy group, Tell Utilities Solar won’t be Killed (TUSK), headed by Republican Barry Goldwater Jr., has countered with its own ad featuring rooftop solar customers and a rooftop solar worker, all APS ratepayers, who are against the changes. TUSK’s Jason Rose recently said: “The proposal allows the ACC to create a backdoor tax on solar owners that will either severely curtail or kill solar in Arizona.… Solar is a disruptive technology and APS can’t compete. They are trying to maintain their profits and protect their shareholders’ stock price. We have spent a lot of time talking with them and they fear for their future.” One homeowner told DeWitt: “I had a solar system installed over a year ago and it has been a great benefit to me. APS, even more, benefits from the electricity that I produce. It does not cost them anything to produce the electricity; I even pay for the repairs that are needed. Why should I be penalized from going solar? This will only deter people from purchasing solar and eliminate jobs in the growing solar market in Arizona.” Rose recently told a reporter, “After conservative states like Idaho and Louisiana rejected proposals to change net metering, it would be a travesty for Arizona, the sunniest state in the union, to do it.” Miller said flatly, “The fight for net metering in Arizona is the most significant fight for solar in the country.” [Greentech Media, 7/3/2013; Greentech Media, 7/12/2013; Renewable Energy World, 8/14/2013]

Entity Tags: Jenna Shaver, Arizona Public Service, Arizona Corporation Commission, 60 Plus, Barry Goldwater Jr., Jason Rose, Prosper HQ, SunRun, Keally DeWitt, Tell Utilities Solar won’t be Killed, Bryan Miller

Timeline Tags: US Solar Industry

Reporter Grace Wyler of the online technology magazine Motherboard writes that solar power generation “poses a mortal threat to the mainline power utilities that have dominated energy distribution in the US since the late 19th century.” Wyler echoes the findings of a January 2013 report by the Edison Electric Institute (EEI—see January 2013). The price of solar energy is dropping, she writes, and a new solar unit is being installed somewhere in the country every four minutes. The nation’s solar capacity has doubled since 2008 and costs are down 40 percent. Within 10 years, perhaps sooner, analysts predict, the price of solar generated energy will reach parity with other power sources. Naturally, conventional energy utility companies “are waging an escalating war against independent power distributors, and particularly against a new crop of solar technology companies that threaten to disrupt their century-old business model,” she writes.
Net Metering Among Largest Issues - One of the biggest issues is “net metering,” a policy which allows renewable energy consumers to sell their excess power back to the grid at retail prices. Net metering is taking the place of state subsidies for solar energy producers, allowing solar consumers to lower their energy bills. However, utilities fear what Wyler calls “a so-called ‘utility death spiral,’ in which more and more customers generate their own power, forcing utilities to charge higher rates to maintain infrastructure that was intended for a much larger pool of energy consumers, which will in turn encourage more people to turn to distributed energy options—which in most cases means solar panels.” Duke Energy CEO Jim Rogers told a Bloomberg reporter: “It is obviously a potential threat to us over the long term. If the cost of solar panels keeps coming down, installation costs come down, and if they combine solar with battery technology and a power management system, then we have someone just using [the grid] for backup.” The EEI wrote that if the utility industry does not take immediate action, renewable energy could soon cause “irreparable damages to revenues and growth prospects” of utilities. These firms are battling net metering, claiming that conventional energy consumers are paying higher rates because of solar energy usage, a claim that has been challenged (see April 5, 2013). Utilities are fighting net metering policies in at least 11 states, asking regulators to impose new rate structures that would lower the amount utilities pay to buy back excess power from renewables consumers, and in some cases impose new grid-use fees on solar customers. Solar energy and technology producers such as Sungevity, SunRun, and SolarCity are fighting back against the utilities’ push.
Odd Political Bedfellows Joining to Fight Utility Restrictions - The solar companies are fighting the policy restrictions, not just on financial grounds, but, Wyler writes, because they believe government-sanctioned utilities monopolies are outdated and interfere with progress, calling it “the techno-libertarian view that regulation is an impediment to innovation and technological progress.” SolarCity spokesperson William Craven says: “Having more choice and more competition in the sector benefits pretty much everyone except the monopoly that has enjoyed having a monopoly for the past 100 years. It’s not clear that that system benefits anyone else. Generally, greater choice and greater competition drives innovation and drives reduced costs.” Many libertarian conservatives are joining the push for deregulation, broadening the base of solar consumers and advocates by aligning themselves with the more left-leaning solar advocates whose push for renewable energy is largely driven by environmental concerns. Even some far-right tea party groups are joining the push for deregulation. “From a conservative, or libertarian, perspective, it raises the question of why are we giving these guys a monopoly when they don’t need it anymore?” says John Farrell of the Institute for Local Self-Reliance, which pushes for distributed generation. “We can generate electricity in lots of different ways. We don’t need a big centralized corporate entity to generate electricity. We can do it ourselves.” Wyler says this “strange grassroots coalition” is successfully fighting back against the utilities’ attempts to weaken net metering, citing victories in California, Georgia, Idaho, and Louisiana. Rosalind Jackson of Vote Solar says: “Utilities have a simple argument that sounds compelling, but time and again, we’ve seen such strong public outcry against the idea of utilities trying to take away the right to generate power that the decisions have actually come down on the side of solar customers.… This is a regulated industry that has not had to innovate for a century. But they are faced with a real disruptive technology. There are new entrants for customers who have never had an option before. So that’s a very real threat.” [Motherboard, 9/23/2013]

Entity Tags: Sungevity, SunRun, William Craven, Rosalind Jackson, Edison Electric Institute, Grace Wyler, Jim Rogers, SolarCity, John Farrell

Timeline Tags: US Solar Industry

The Arizona Public Service (APS), Arizona’s largest utility, admits that it paid a national conservative organization, the 60 Plus Association, to run advertisements attacking Arizona’s solar energy industry. APS has previously denied funding the ad campaign (see August 14, 2013). APS is trying to persuade the state’s public utility commission to change a state policy allowing homes and businesses that generate their own solar power to sell the excess energy they generate back to the grid (see July 16, 2013), a practice known as “net metering.” Solar advocates say the policy has helped create an increasing demand for rooftop solar energy equipment. APS has argued that solar energy producers pay less than their fair share for conventionally generated electricity, a popular argument among conservative opponents of solar power (see October 15, 2012) that has been challenged as false and misleading (see April 5, 2013 and July 31, 2013). A recent report showed that the utility companies fear massive loss of revenues in the future as solar power begins to eat into their monopoly on electricity provision in Arizona and other states (see January 2013), in part because most utility companies find it difficult and expensive to modernize their industry (see February 7, 2013). Solar advocates say that the elimination of net metering would essentially “kill rooftop solar in Arizona” (see August 14, 2013). Republican state icon Barry Goldwater Jr. leads a pro-solar organization, TUSK, that many in the conventional utility industry seem to fear. In July 2013, APS spokesman Jim McDonald flatly denied that APS was paying 60 Plus to run the ads, telling a reporter, “No, we are not” funding the ad campaign. But reporting by the Arizona Republic has revealed that APS did pay 60 Plus to run ads attacking the solar industry, as well as paying other groups such as Prosper and perhaps others to engage in similar advertising. McDonald now admits, “It goes through our consultant, but APS money does ultimately fund 60 Plus and Prosper.” McDonald now says he was not lying in July, because “[t]hat was my understanding at the time.” He denies knowing how much APS has paid 60 Plus, Prosper, and perhaps other groups, but says whatever money was spent came from shareholders’ funds and not ratepayer money. He then pivots, saying that the issue is “a phony controversy fueled by opponents who are eager to distract attention from the real substance from the issue.” He adds: “We’re in the middle of a bitter political fight. This is not a battle that we want to fight, but we cannot back down.… [W]e are not going to lie down and get our heads kicked in. We are just not. We are obligated to fight. It is irresponsible to our customers not to fight back.” APS vice president John Hatfield tells another reporter that APS “is contributing money to the nonprofits [60 Plus and Prosper], and potentially other groups through political consultant Sean Noble and his firm, DC London.” McDonald denies that APS is anti-solar, but the ads by 60 Plus are openly hostile to solar energy. Prosper has aired ads attacking both solar energy and Medicaid expansion. Bryan Miller of the Alliance for Solar Choice says: “APS knows how popular solar is. Rather than owning up to their attacks, they set up shady organizations and worked behind them, and lied to the public and regulators for months and months. They owe the public an explanation.” Solar industry officials say that most consumers would not choose to use solar if they did not get credit for the excess energy they give back to APS. Lyndon Rive, the founder and CEO of Solar City, says that most new solar customers are installing the panels with leases, and with their new lower power bill and lease payment, they save from $5 to $10 a month. Any additional cost to solar customers greater than a few dollars would prevent most people from using solar, he says, a claim that other industry experts echo. Goldwater recently told a reporter, “Innovation is happening all around APS, and they are sitting there like an elephant in a mud puddle.” He added: “All of the [utility] commissioners are Republicans and conservatives who believe in [market] choice. They will come down on the side of competition and against APS. They better, or they are in trouble. That’s why we have elections. If we don’t like the job they are doing, we will replace them. The people in the bleachers know a lot more about what’s going on down on the field than we give them credit for.” McDonald says TUSK and other pro-solar groups are merely masquerading as conservatives, and in truth are linked to Democrats and the Obama administration.
60 Plus Funded by Koch Brothers; Ads Link Arizona Solar Industries to Solyndra - 60 Plus, an organization that calls itself a more conservative alternative to the more mainstream AARP, is a lobbying organization funded by oil magnates Charles and David Koch (see 1981-2010). In recent years, 60 Plus has produced ads attacking health care reform using false and misleading claims (see Shortly Before August 10, 2009 and August 11, 2009), and was part of a 2009 push to create “astroturf” (fake grassroots) organizations to attack health care legislation (see August 14, 2009). 60 Plus has led the conservative pushback against TUSK and other pro-solar lobbying and advocacy groups, calling net metering “corporate welfare.” The ads attempt to link Arizona solar energy companies SolarCity and SunRun with Solyndra, the solar manufacturer that went bankrupt in 2011. The two firms have no known connections to Solyndra. One ad shows images of secretive businessmen doing deals outside a corporate jet while the voiceover tells listeners, “California billionaires are getting rich off of your tax dollars.” The Prosper ad made an unsubstantiated claim that every rooftop array “adds $20,000 in costs to customers,” a claim that APS CEO Don Brandt has made since the spring of 2013. 60 Plus is led by Noble, a conservative operator who has been called “the wizard behind the screen” in the Koch’s donor network.
Prosper Founded by Republican Politicians and Staffers - Prosper is led by former Arizona House Speaker Kirk Adams, a Republican, and former staffers for ex-Senator Jon Kyl (R-AZ). Adams denies that Prosper was formed to work on APS’s behalf, and that it is also working to block Arizona’s planned expansion of Medicaid. [Arizona Republic, 10/21/2013; Mother Jones, 10/21/2013; GreenTech, 10/22/2013; Huffington Post, 10/25/2013]

Entity Tags: David Koch, Barry Goldwater Jr., Arizona Republic, Arizona Public Service, 60 Plus Association, Charles Koch, SunRun, Sean Noble, SolarCity, Lyndon Rive, Kirk Adams, John Hatfield, Bryan Miller, Jim McDonald, Prosper, Solyndra Corporation

Timeline Tags: US Solar Industry

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