!! History Commons Alert, Exciting News

October 22, 2008: Media Coverage More Negative for McCain than Obama, Study Finds; Does Not Include Radio Talk Show Coverage

The Pew Research Center’s Project for Excellence in Journalism releases a study that finds that, by and large, the media coverage for Republican presidential candidate John McCain has been more negative than that for his opponent, Democrat Barack Obama. The Center writes: “Press treatment of Obama has been somewhat more positive than negative, but not markedly so. But coverage of McCain has been heavily unfavorable—and has become more so over time.” The study also finds: “Much of the increased attention for McCain derived from actions by the senator himself, actions that, in the end, generated mostly negative assessments. In many ways, the arc of the media narrative during this phase of the 2008 general election might be best described as a drama in which John McCain has acted and Barack Obama has reacted.” The study also notes that coverage for McCain’s running mate, Alaska Governor Sarah Palin, “had an up and down trajectory, moving from quite positive, to very negative, to more mixed. What drove that tone toward a more unfavorable light was probing her public record and her encounters with the press. Little of her trouble came from coverage of her personal traits or family issues. In the end, she also received less than half the coverage of either presidential nominee, though about triple that of her vice presidential counterpart, Joe Biden. The findings suggest that, in the end, Palin’s portrayal in the press was not the major factor hurting McCain. Her coverage, while tilting negative, was far more positive than her running mate’s.” [Pew Research Center Project for Excellence in Journalism, 10/22/2008] The progressive media watchdog site Media Matters will call the study “arguabl[y] flaw[ed]” and will note that it does not include conservative talk radio, whose coverage of the presidential campaign has amounted to what the site calls “an all-out effort to foment hate and suspicion of Obama among their listeners, promoting the most baseless and farfetched of smears and advancing falsehoods—including about Obama’s religion and background—that have taken hold among a substantial percentage of the electorate” (see July 9, 2008, August 1, 2008 and After, and November 10, 2008). [Media Matters, 11/6/2008]

Entity Tags: Media Matters, Barack Obama, John McCain, Project for Excellence in Journalism, Joseph Biden, Sarah Palin

Timeline Tags: Domestic Propaganda, 2008 Elections

Ordering 

Time period


Email Updates

Receive weekly email updates summarizing what contributors have added to the History Commons database

 
Donate

Developing and maintaining this site is very labor intensive. If you find it useful, please give us a hand and donate what you can.
Donate Now

Volunteer

If you would like to help us with this effort, please contact us. We need help with programming (Java, JDO, mysql, and xml), design, networking, and publicity. If you want to contribute information to this site, click the register link at the top of the page, and start contributing.
Contact Us

Creative Commons License Except where otherwise noted, the textual content of each timeline is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike