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Roger Ailes, a powerful Republican campaign consultant (see 1968, January 25, 1988, and September 21 - October 4, 1988) and the founder and chairman of Fox News (see October 7, 1996), realizes that Senator Barack Obama (D-IL) is going to win the upcoming presidential election (see November 4, 2008). In preparation, Ailes begins hiring an array of conservatives to join his network (see November 3, 2003, July 2004, and October 26, 2009), many of whom he intends to groom for the 2012 presidential race. By the time the election is over, Ailes will have hired Karl Rove, the Bush administration’s political guru, and former Governor Mike Huckabee (R-AR), an unsuccessful Republican presidential candidate. (Ailes is able to woo both Rove and Huckabee away from CNN, which also offers them positions as paid commentators.) Soon, Ailes will hire several more possible Republican contenders, including the Republican vice-presidential candidate Sarah Palin (R-AK), former House Speaker Newt Gingrich (R-GA), former Senator Rick Santorum (R-PA), and former UN Ambassador John Bolton. Ailes fully intends to use Fox News as a platform for launching Republican presidential bids (see May 22, 2011), but his decision to hire Rove, Huckabee, Palin, and the others is also business-driven. A close friend of his will explain: “It would be easy to look at Fox and think it’s conservative because Rupert [Murdoch, the media executive who owns the Fox networks] and Roger are conservative and they program it the way they like. And to a degree, that’s true. But it’s also a business. And the way the business works is, they control conservative commentary the way ESPN controls the market for sports rights. If you have a league, you have a meeting with ESPN, you find out how much they’re willing to pay, and then everyone else agrees to pay the same amount if they want it.… It’s sort of the same at Fox. I was surprised at some of what was being paid until I processed it that way. If you’re ABC and you don’t have Newt Gingrich on a particular morning, you can put someone else on. But if you’re Fox, and Newt is moving and talking today, you got to have him. Otherwise, your people are like: ‘Where’s Newt? Why isn’t he on my channel?’” Ailes met secretly with Palin in September 2008, and will continue to court her for Fox after the campaign, even loaning her a private jet owned by Murdoch’s News Corporation. CNN will decline to offer her a position, and Ailes, through programming chief Bill Shine, will negotiate a three-year, $3 million deal to have Palin as a regular contributor and a host of prime-time specials. Amid all of this, Ailes does not want Fox News to be seen as an arm of the Republican Party (see December 2002 and October 11, 2009). (Sherman 5/22/2011) In 2010, the press will report that Fox News has “exclusive rights” to broadcast and interview four presumed 2012 Republican candidates, Palin, Gingrich, Huckabee, and Santorum (see September 27, 2010).
Glenn Beck, the former CNN Headline News talk show host who has just signed with Fox News, has a discussion with Fox chief executive Roger Ailes about his intentions as Fox’s newest host. Beck later recalls: “I wanted to meet with Roger and tell him: ‘You may not want to put me on the air. I believe we are in dire trouble, and I will never shut up’.” Far from warning Beck to tone down his rhetoric, Ailes tells Beck that Fox’s primary mission is now to serve as the opposition to the newly elected President Obama (see November 4, 2008). According to Beck, Ailes tells him: “I see this as the Alamo. If I just had somebody who was willing to sit on the other side of the camera until the last shot is fired, we’d be fine.” One of Beck’s primary themes on Headline News has been his fear that the US is becoming a socialist nation, a theme he says Ailes encourages him to develop on Fox. Fox vice president Bill Shine will say: “I think we’ve been doing a very good job of trying to point out some things that maybe some other news organizations haven’t pointed out. We’re kind of looking for things that people aren’t being told.” Major Garrett, Fox’s White House correspondent, will say: “[T]here very may well be a curiosity about the Fox brand interacting with the Obama brand. There may be an expectation of a higher degree of skepticism” (see October 13, 2009). One of Beck’s first additions to his Fox studio is a caricature of Obama drawn to resemble former Chinese Communist leader Mao Zedong. (Gold 3/6/2009)
Fox News talk show host Glenn Beck, appearing as a guest on Fox News’s morning show Fox & Friends, tells viewers that President Obama is a “racist” with a “deep-seated hatred of white people.” During a discussion of a recent incident involving black professor Henry Gates and a white policeman, Beck says, “This president, I think, has exposed himself as a guy, over and over and over again, who has a deep-seated hatred for white people or the white culture, I don’t know what it is.” Host Brian Kilmeade notes that Obama has many people in his administration who are white, so “you can’t say he doesn’t like white people.” Beck continues making his point: “I’m not saying he doesn’t like white people, I’m saying he has a problem. This guy is, I believe, a racist.” (Media Matters 7/28/2009; Huffington Post 7/28/2009; Silva 7/29/2009) Though Beck says nothing about the comments on his own show in the afternoon, the next day he reiterates his statements on his radio show. “I said yesterday on Fox News & Friends that the president is a racist; I think he has race issues.… Well, I stand by that—I deem him a racist, really, by his own standard of racism—the standard of the left.” (Goddard 7/30/2009) Fox News vice president Bill Shine says of Beck’s comment: “During Fox & Friends this morning, Glenn Beck expressed a personal opinion which represented his own views, not those of the Fox News Channel. And as with all commentators in the cable news arena, he is given the freedom to express his opinions.” The Chicago Tribune’s Mark Silva will write, “The remarks may say more about Beck than Obama, and perhaps something about the level of political discourse that Fox is sponsoring in Beck.” (Silva 7/29/2009) Politico’s Michael Calderone calls Beck’s remarks “ridiculous,” but notes that Beck is in line with at least one other conservative commentator: Rush Limbaugh has recently called Gates, a scholar, author, and documentary maker, “an angry racist.” (Calderone 7/28/2009) MSNBC talk show host Joe Scarborough, a former Republican congressman, calls Beck’s comments little more than an attempt to garner attention. The White House declines to make a statement on Beck’s comments. (Goddard 7/30/2009) In part because of Beck’s comments, a number of advertisers, including Proctor & Gamble, will soon remove their ads from his show. (Huffington Post 8/6/2009) The African-American advocacy organization Color Of Change uses Beck’s comments to mount a call for more advertisers to drop their sponsorship of his shows. The organization calls his comments “repulsive” and “divisive.” (Color of Change 7/29/2009)
White House communications director Anita Dunn says that the White House believes Fox News is not a traditional, non-partisan news provider, but a media outlet for the Republican opposition. Fox News is “a wing of the Republican Party,” Dunn says. “They take their talking points, put them on the air; take their opposition research, put them on the air. And that’s fine. But let’s not pretend they’re a news network the way CNN is.” Dunn continues: “[W]e’re not going to legitimize them as a news organization.… We’re going to treat them the way we would treat an opponent. As they are undertaking a war against Barack Obama and the White House, we don’t need to pretend that this is the way that legitimate news organizations behave.” (Scherer 10/8/2009; Stelter 10/11/2009; Fox News 10/12/2009) In late September, Dunn told a reporter: “It’s opinion journalism masquerading as news. They are boosting their audience. But that doesn’t mean we are going to sit back.” (Scherer 9/30/2009) Fox News retorts that its news reporting segments, which its vice president Michael Clemente defines as being broadcast between “9 a.m. to 4 p.m. and 6 to 8 p.m. on weekdays,” are non-partisan, and criticism of the White House and Congressional Democrats is limited to commentary by on-air personalities such as Bill O’Reilly and Glenn Beck (see October 13, 2009). “The average consumer certainly knows the difference between the A section of the newspaper and the editorial page,” Clemente says, and adds that the White House is intentionally conflating Fox’s news programs with its opinion shows: “It’s astounding the White House cannot distinguish between news and opinion programming. It seems self-serving on their part.… Instead of governing, the White House continues to be in campaign mode, and Fox News is the target of their attack mentality. Perhaps the energy would be better spent on the critical issues that voters are worried about.” Another Fox News vice president, Bill Shine, welcomes the criticism, saying, “Every time they do it, our ratings go up.” Fox News has recently hired more outspoken conservative media figures, including former ABC News reporter John Stossel for its spin-off channel, Fox Business, and is reputedly negotiating to hire commentator Lou Dobbs away from CNN. Dunn and others say that it will not ostracize Fox News, and its White House correspondent, Major Garrett, will continue to be welcome at White House press conferences. Clemente has instructed Garrett, news anchor Shepard Smith, and other Fox reporters not to appear on some of its commentary programs. However, the White House has limited appearances by its members on Fox News shows; in mid-September, when President Obama made the rounds of Sunday morning talk shows, he skipped Fox, and the White House called Fox an “ideological outlet” instead of a legitimate news provider (see September 18-19, 2009). White House advisers note that in the past, Fox News hosts have falsely accused Obama of attending an Islamic “madrassa” to receive indoctrination in radical Islam (see January 22-24, 2008), promoted “tea party” rallies against the government (see March 23-24, 2009, April 6-7, 2009, April 6-13, 2009, April 13-15, 2009, April 15, 2009, April 15, 2009, April 16, 2009, May 13-14, 2009, July 28, 2009, and August 28, 2009), called Obama “unpatriotic” for attempting to land the 2016 Olympics for the US (see October 2, 2009), and led a push to force low-level White House adviser Van Jones out of his job (including accusations from Beck that Jones was a “communist-anarchist radical”). The White House notes that Beck and other Fox commentators regularly lie about the day’s events, and cites a recent example where Beck complained that Garrett was “never called on” at White House press briefings, when Garrett had asked a question of the president that same day. Beck has repeatedly called Obama a “racist,” leading to a boycott of advertisers for Beck’s show (see July 28-29, 2009). (Scherer 10/8/2009; Stelter 10/11/2009; Ariens 10/11/2009) Fox News encourages and promotes the dispute with the White House, and its ratings improve. Later, a Fox News executive tells Clemente that the White House’s attacks were like “a hanging curveball” for the network. (Sherman 5/22/2011)
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