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Several of the nation’s largest solar installers, including SolarCity, Sungevity, SunRun, and Verengo, form a lobbying organization, the Alliance for Solar Choice (ASC), to fight back against conventional utilities’ efforts to curtail or cancel programs that support renewable energy in 43 states. The ASC will begin by working to preserve “net metering” policies that require utilities to purchase surplus electricity at retail rates from customers with rooftop solar systems. ASC president Bryan Miller, a SunRun executive, says the group is responding to “the coordinated utility attack on net metering throughout the country.” Many utilities “have opposed net energy metering since its inception.” Utilities argue that as more people install solar arrays and generate power for themselves, non-solar customers are forced to pay higher rates to subsidize utility costs for grid maintenance and the like. (That argument has been strongly challenged—see April 5, 2013.) (Herndon 5/10/2013)
Keally DeWitt, an executive with solar provider SunRun, writes an opinion column lambasting a proposal by the Arizona Public Service (APS) utility company that would drastically overhaul Arizona’s net metering policy, favoring the utilities and damaging the ability of solar installers like SunRun to function in Arizona. DeWitt says the proposal, if approved by the Arizona Corporation Commission (ACC), would doom the solar industry in that state. APS has proposed two options to replace the current policy. One is to charge solar homeowners $50 to $100 a month for accessing the electrical grid, no matter how little they may actually use electricity generated by the utilities (see July 16, 2013). The second option is to change the net metering practice from paying solar power consumers a credit for solar consumption at the retail rate to the much lower wholesale rate. APS has stated, “The plan is built around two options, either of which would ensure that APS customers who choose rooftop solar in the future will be compensated fairly for the electricity they generate and pay a fair price for their use of the electricity grid.” DeWitt writes that APS is “ignoring the fact that clean, local energy is worth more than fossil fuel-generated energy being transported hundreds of miles.… Both options would eliminate any financial benefits for homeowners, especially those in the working or middle classes, who want to control costs with rooftop solar.” DeWitt says that APS has created “astroturf,” or fake grassroots, groups such as 60 Plus and Prosper HQ, and used those groups to air advertisements attacking solar users. One ad compares Arizona’s solar industry to the bankrupt, much-reviled solar corporation Solyndra, and claims, “California billionaires are getting rich off of your tax dollars.” DeWitt writes, “Using outdated scare tactics and financial figures that have been publicly denounced, the groups appear to be blatantly lying to the public (and driving people crazy through overplaying their ads on YouTube).” Bryan Miller, an executive for SunRun and the head of the Alliance for Solar Choice (see Shortly Before May 10, 2013), called the ad a “disgusting attack against their own Arizona solar customers,” and said APS is responsible for the video. APS spokesperson Jenna Shaver retorted, “APS had nothing to do with the making of or the content of the video, but we were aware 60 Plus was going to engage in the discussion and we welcome their support.” Shaver said the ad merely counters attack ads aired by the Arizona solar industry. A solar advocacy group, Tell Utilities Solar won’t be Killed (TUSK), headed by Republican Barry Goldwater Jr., has countered with its own ad featuring rooftop solar customers and a rooftop solar worker, all APS ratepayers, who are against the changes. TUSK’s Jason Rose recently said: “The proposal allows the ACC to create a backdoor tax on solar owners that will either severely curtail or kill solar in Arizona.… Solar is a disruptive technology and APS can’t compete. They are trying to maintain their profits and protect their shareholders’ stock price. We have spent a lot of time talking with them and they fear for their future.” One homeowner told DeWitt: “I had a solar system installed over a year ago and it has been a great benefit to me. APS, even more, benefits from the electricity that I produce. It does not cost them anything to produce the electricity; I even pay for the repairs that are needed. Why should I be penalized from going solar? This will only deter people from purchasing solar and eliminate jobs in the growing solar market in Arizona.” Rose recently told a reporter, “After conservative states like Idaho and Louisiana rejected proposals to change net metering, it would be a travesty for Arizona, the sunniest state in the union, to do it.” Miller said flatly, “The fight for net metering in Arizona is the most significant fight for solar in the country.” (Trabish 7/3/2013; Trabish 7/12/2013; DeWitt 8/14/2013)
The Arizona Public Service (APS), Arizona’s largest utility, admits that it paid a national conservative organization, the 60 Plus Association, to run advertisements attacking Arizona’s solar energy industry. APS has previously denied funding the ad campaign (see August 14, 2013). APS is trying to persuade the state’s public utility commission to change a state policy allowing homes and businesses that generate their own solar power to sell the excess energy they generate back to the grid (see July 16, 2013), a practice known as “net metering.” Solar advocates say the policy has helped create an increasing demand for rooftop solar energy equipment. APS has argued that solar energy producers pay less than their fair share for conventionally generated electricity, a popular argument among conservative opponents of solar power (see October 15, 2012) that has been challenged as false and misleading (see April 5, 2013 and July 31, 2013). A recent report showed that the utility companies fear massive loss of revenues in the future as solar power begins to eat into their monopoly on electricity provision in Arizona and other states (see January 2013), in part because most utility companies find it difficult and expensive to modernize their industry (see February 7, 2013). Solar advocates say that the elimination of net metering would essentially “kill rooftop solar in Arizona” (see August 14, 2013). Republican state icon Barry Goldwater Jr. leads a pro-solar organization, TUSK, that many in the conventional utility industry seem to fear. In July 2013, APS spokesman Jim McDonald flatly denied that APS was paying 60 Plus to run the ads, telling a reporter, “No, we are not” funding the ad campaign. But reporting by the Arizona Republic has revealed that APS did pay 60 Plus to run ads attacking the solar industry, as well as paying other groups such as Prosper and perhaps others to engage in similar advertising. McDonald now admits, “It goes through our consultant, but APS money does ultimately fund 60 Plus and Prosper.” McDonald now says he was not lying in July, because “[t]hat was my understanding at the time.” He denies knowing how much APS has paid 60 Plus, Prosper, and perhaps other groups, but says whatever money was spent came from shareholders’ funds and not ratepayer money. He then pivots, saying that the issue is “a phony controversy fueled by opponents who are eager to distract attention from the real substance from the issue.” He adds: “We’re in the middle of a bitter political fight. This is not a battle that we want to fight, but we cannot back down.… [W]e are not going to lie down and get our heads kicked in. We are just not. We are obligated to fight. It is irresponsible to our customers not to fight back.” APS vice president John Hatfield tells another reporter that APS “is contributing money to the nonprofits [60 Plus and Prosper], and potentially other groups through political consultant Sean Noble and his firm, DC London.” McDonald denies that APS is anti-solar, but the ads by 60 Plus are openly hostile to solar energy. Prosper has aired ads attacking both solar energy and Medicaid expansion. Bryan Miller of the Alliance for Solar Choice says: “APS knows how popular solar is. Rather than owning up to their attacks, they set up shady organizations and worked behind them, and lied to the public and regulators for months and months. They owe the public an explanation.” Solar industry officials say that most consumers would not choose to use solar if they did not get credit for the excess energy they give back to APS. Lyndon Rive, the founder and CEO of Solar City, says that most new solar customers are installing the panels with leases, and with their new lower power bill and lease payment, they save from $5 to $10 a month. Any additional cost to solar customers greater than a few dollars would prevent most people from using solar, he says, a claim that other industry experts echo. Goldwater recently told a reporter, “Innovation is happening all around APS, and they are sitting there like an elephant in a mud puddle.” He added: “All of the [utility] commissioners are Republicans and conservatives who believe in [market] choice. They will come down on the side of competition and against APS. They better, or they are in trouble. That’s why we have elections. If we don’t like the job they are doing, we will replace them. The people in the bleachers know a lot more about what’s going on down on the field than we give them credit for.” McDonald says TUSK and other pro-solar groups are merely masquerading as conservatives, and in truth are linked to Democrats and the Obama administration.
60 Plus Funded by Koch Brothers; Ads Link Arizona Solar Industries to Solyndra - 60 Plus, an organization that calls itself a more conservative alternative to the more mainstream AARP, is a lobbying organization funded by oil magnates Charles and David Koch (see 1981-2010). In recent years, 60 Plus has produced ads attacking health care reform using false and misleading claims (see Shortly Before August 10, 2009 and August 11, 2009), and was part of a 2009 push to create “astroturf” (fake grassroots) organizations to attack health care legislation (see August 14, 2009). 60 Plus has led the conservative pushback against TUSK and other pro-solar lobbying and advocacy groups, calling net metering “corporate welfare.” The ads attempt to link Arizona solar energy companies SolarCity and SunRun with Solyndra, the solar manufacturer that went bankrupt in 2011. The two firms have no known connections to Solyndra. One ad shows images of secretive businessmen doing deals outside a corporate jet while the voiceover tells listeners, “California billionaires are getting rich off of your tax dollars.” The Prosper ad made an unsubstantiated claim that every rooftop array “adds $20,000 in costs to customers,” a claim that APS CEO Don Brandt has made since the spring of 2013. 60 Plus is led by Noble, a conservative operator who has been called “the wizard behind the screen” in the Koch’s donor network.
Prosper Founded by Republican Politicians and Staffers - Prosper is led by former Arizona House Speaker Kirk Adams, a Republican, and former staffers for ex-Senator Jon Kyl (R-AZ). Adams denies that Prosper was formed to work on APS’s behalf, and that it is also working to block Arizona’s planned expansion of Medicaid. (Randazzo and Anglen 10/21/2013; Kroll 10/21/2013; Trabish 10/22/2013; Sheppard 10/25/2013)
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