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Profile: Eric Heubeck
Eric Heubeck was a participant or observer in the following events:
The Free Congress Foundation (FCF), an influential organization headed by longtime conservative operator Paul Weyrich and patronized at its weekly lunches by Republican political operatives such as Karl Rove, [Time, 4/22/2001] issues a document entitled “The Integration of Theory and Practice: A Program for the New Traditionalist Movement.” It is written by Eric Heubeck. The document is a matter-of-fact overview of the exact tactics that Rove, Weyrich, and the conservative movement will use to keep moderates and liberals out of office and off the media radar. Heubeck writes, in part, “We must, as Mr. Weyrich has suggested, develop a network of parallel cultural institutions existing side-by-side with the dominant leftist cultural institutions. The building and promotion of these institutions will require the development of a movement that will not merely reform the existing post-war conservative movement, but will in fact be forced to supersede it—if it is to succeed at all—because it will pursue a very different strategy and be premised on a very different view of its role in society….” Heubeck writes that the process will take place in three stages: developing a “highly motivated elite able to coordinate future activities,” developing “institutions designed to make an impact on the wider elite and a relatively small minority of the masses,” and transforming “the overall character of American popular culture….” Heubeck says the movement will be “entirely destructive, and entirely constructive. We will not try to reform the existing institutions. We only intend to weaken them, and eventually destroy them. We will endeavor to knock our opponents off-balance and unsettle them at every opportunity. All of our constructive energies will be dedicated to the creation of our own institutions…. We will maintain a constant barrage of criticism against the Left. We will attack the very legitimacy of the Left. We will not give them a moment’s rest. We will endeavor to prove that the Left does not deserve to hold sway over the heart and mind of a single American. We will offer constant reminders that there is an alternative, there is a better way. When people have had enough of the sickness and decay of today’s American culture, they will be embraced by and welcomed into the New Traditionalist movement. The rejection of the existing society by the people will thus be accomplished by pushing them and pulling them simultaneously. We will use guerrilla tactics to undermine the legitimacy of the dominant regime…. We must create a countervailing force that is just as adept as the Left at intimidating people and institutions that are used as tools of left-wing activism but are not ideologically committed, such as Hollywood celebrities, multinational corporations, and university administrators. We must be feared, so that they will think twice before opening their mouths…. We will be results-oriented rather than good intentions-oriented. Making a good-faith effort and being ideologically sound will be less important than advancing the goals of the movement….” Heubeck says that television and video are the most “conducive to propagandistic purposes” of any media, “and our movement must learn to make use of this medium. A skillfully produced motion picture or television documentary has tremendous persuasive power…. Rational arguments simply do not have this power, and all arguments made in print tend to appeal to the rational, critical faculties of the mind to a greater or lesser degree….” He writes that the movement intends to present “all the examples of cultural decadence, irrationality and disingenuousness in public debate, combined with our commentary, selectively edited and arranged for maximum impact….” [Free Congress Foundation, 7/13/2001] The FCF manifesto outlines a part of Rove’s overall strategy of retaining the White House, Congress, and the judicial branch for 2004, 2008, and beyond—which began in the same week that Bush took office in January 2001. [Time, 4/22/2001]
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