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Profile: Max Boot

Positions that Max Boot has held:

  • Opinion page editor for the Wall Street Journal

Max Boot was a participant or observer in the following events:

The liberal news publication CounterPunch profiles the “Rumsfeld Group,” a government public relations group put together after the 9/11 attacks to manipulate the media’s reporting of the Bush administration’s war on terror (see Late May 2001). One noteworthy aspect of the profile is the success the “Rumsfeld Group” has had in working with the press to spread its message.
Benador Associates - One of the most effective “perception managers” for the Bush administration is Elena Benador, the media placement expert who runs Benador Associates. She oversees the Middle East Forum, an organization CounterPunch reporter Jeffrey St. Clair calls “a fanatically pro-Zionist paper mill,” and has close connections with some of Washington’s most influential hardliners and neoconservatives, including Michael Ledeen, Charles Krauthammer, Alexander Haig, Max Boot, Daniel Pipes, Richard Perle, and Judith Miller. Benador is given the task of getting these pro-war hawks on the air and in the press as often as possible. She does an excellent job in both getting the placements and crafting the message to ensure that they all make the same points. “There are some things, you just have to state them in a different way, in a slightly different way,” Benador explains. “If not, people get scared.”
Washington Post Particularly Compliant - Many press and television news outlets help promulgate the Pentagon’s story, but, St. Clair will note, few are as reliable or as enthusiastic as the Washington Post. He mentions the example of Private Jessica Lynch, whose story was fed for weeks by an over-the-top report from the Post that was fueled entirely by PR flacks from the Pentagon’s Combat Camera operation (see April 1, 2003 and April 3, 2003). In the months leading up to the Iraq invasion, the Post’s op-eds ran 3 to 1 in favor of attacking Iraq. St. Clair notes that in 1988, the Post shrugged off reports of Saddam Hussein gassing Iranians and his own Iraqis as “a quirk of war”; at that point, the US wanted close relations with the Hussein regime, and wanted to play down Hussein’s depredations. The Post echoed the government’s lack of interest.
Firing of Donahue - St. Clair points to MSNBC’s firing of liberal talk show host Phil Donahue on the eve of the Iraq invasion (see February 25, 2003) as another example of the Pentagon’s reach into the mainstream US media. At the behest of the Pentagon’s PR officials, MSNBC fired Donahue and replaced him with a pro-war broadcast called Countdown: Iraq. While MSNBC blamed “poor ratings” on the firing, in reality Donahue’s ratings were MSNBC’s highest. Instead, the network did not like what it called Donahue’s propensity to have “anti-war, anti-Bush” voices on his show. [CounterPunch, 8/13/2003]

Entity Tags: Michael Ledeen, Jeffrey St. Clair, Elena Benador, Daniel Pipes, CounterPunch, Charles Krauthammer, Alexander M. Haig, Jr., Jessica Lynch, Max Boot, Judith Miller, Washington Post, Middle East Forum, MSNBC, Richard Perle, Phil Donahue

Timeline Tags: Domestic Propaganda

Neoconservatives Max Boot and John Podhoretz weigh in on the New York Times story exposing the Pentagon propaganda operation (see April 20, 2008 and Early 2002 and Beyond). Boot writes that the program is nothing more than “the Pentagon tr[ying] to get out its side of the story about Iraq to the news media.” “[I]t’s no secret,” he writes, “that the Pentagon—and every other branch of government—routinely provides background briefings to journalists (including columnists and other purveyors of opinion), and tries to influence their coverage by carefully doling out access. It is hardly unheard of for cabinet members—or even the president and vice president—to woo selected journalists deemed to be friendly while cutting off those deemed hostile. Nor is it exactly a scandal for government agencies to hire public relations firms to track coverage of them and try to suggest ways in which they might be cast in a more positive light. All this is part and parcel of the daily grind of Washington journalism in which the Times is, of course, a leading participant.” Boot believes he has found “the nub of the problem” further into the article when reporter David Barstow wrote that the Pentagon’s operation “recalled other administration tactics that subverted traditional journalism.” Boot retorts, in a backhanded criticism of the Times’s patriotism: “[I]t’s one thing to subvert one’s country and another thing to subvert the MSM [mainstream media]. We can’t have that!” Boot concludes: “The implicit purpose of the Times’s article is obvious: to elevate this perfectly normal practice into a scandal in the hopes of quashing it. Thus leaving the Times and its fellow MSM organs—conveniently enough—as the dominant shapers of public opinion.” [Commentary Magazine, 4/20/2008] Writing for the influential conservative blog PowerLine, Boot’s fellow neoconservative John Podhoretz echoes Boot’s dismissal of the Times’s expose: “Barstow’s endless tale reveals nothing more than that the Pentagon treated former military personnel like VIPs, courted them and served them extremely well, in hopes of getting the kind of coverage that would counteract the nastier stuff written about the Defense Department in the media.” [Think Progress (.org), 4/20/2008]

Entity Tags: Max Boot, New York Times, PowerLine, US Department of Defense, David Barstow, John Podhoretz

Timeline Tags: Iraq under US Occupation, Neoconservative Influence, Domestic Propaganda

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