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Profile: Pat Caddell
Pat Caddell was a participant or observer in the following events:
MSNBC’s Chris Matthews. [Source: Broadcatching (.com)]The media response to President Bush’s “Mission Accomplished” event (see May 1, 2003) is overwhelmingly positive. Of his entrance in a fighter jet, the Detroit Free Press writes that Bush brought his “daring mission to a manly end.” The Washington Post’s David Broder, the dean of the Washington press corps, says that the “president has learned to move in a way that just conveys a great sense of authority and command.” [Unger, 2007, pp. 304]
Matthews Lauds Bush's 'Guy' Status - One of the most effusive cheerleaders for Bush is MSNBC’s Chris Matthews. On an episode of his Hardball broadcast, Matthews gushes about Bush’s “amazing display of leadership” and his appearance as a “high-flying jet star.” Bush “deserves everything he’s doing tonight in terms of his leadership. He won the war. He was an effective commander. Everybody recognizes that, I believe, except a few critics. Do you think he is defining the office of the presidency, at least for this time, as basically that of commander in chief?” Matthews compares Bush, who sat out Vietnam in the Texas Air National Guard, with former president Dwight D. Eisenhower, who commanded US forces in Europe during World War II. But, Matthews observes: “He looks great in a military uniform. He looks great in that cowboy costume he wears when he goes West.” His “performance tonight [is] redolent of the best of Reagan.” Guest Ann Coulter, a staunch conservative, calls Bush’s performance “huge,” and adds: “It’s hard to imagine any Democrat being able to do that. And it doesn’t matter if Democrats try to ridicule it. It’s stunning, and it speaks for itself.” Democratic pollster Pat Caddell says when he first heard about it, he was “kind of annoyed” because “[i]t sounded like the kind of PR stunt that Bill Clinton would pull. But and then I saw it. And you know, there’s a real—there’s a real affection between him and the troops.… He looks like a fighter pilot.” Matthews continues, “[H]e didn’t fight in a war, but he looks like he does.” Later that night, on Keith Olbermann’s Countdown, Matthews waxes poetic about Bush’s manly qualities: “We’re proud of our president. Americans love having a guy as president, a guy who has a little swagger, who’s physical, who’s not a complicated guy like Clinton or even like [former Democratic presidential candidates Michael] Dukakis or [Walter] Mondale, all those guys, [George] McGovern [whom Matthews does not identify as a pilot during World War II]. They want a guy who’s president. Women like a guy who’s president. Check it out. The women like this war. I think we like having a hero as our president. It’s simple. We’re not like the Brits. We don’t want an indoor prime minister type, or the Danes or the Dutch or the Italians, or a [Russian President Vladimir] Putin. Can you imagine Putin getting elected here? We want a guy as president.”
'Fighter Dog' - CNN’s Wolf Blitzer refers several times to Bush’s days as a fighter pilot in the Texas Air National Guard, without referring to the swirling controversy over whether he used the Guard to get out of serving in Vietnam, and calls Bush “a one-time fighter dog.” Other media pundits and journalists use Bush’s appearance and service record to laud his performance. NBC’s Brian Williams says: “And two immutable truths about the president that the Democrats can’t change: He’s a youthful guy. He looked terrific and full of energy in a flight suit. He is a former pilot, so it’s not a foreign art farm—art form to him. Not all presidents could have pulled this scene off today.” Fox News’s Jon Scott says that Bush “made just about as grand an entrance tonight as the White House could have asked for.… Now, of course, President Bush flew fighters in the Air National Guard, but no pilot, no matter how experienced, can land on an aircraft carrier first time out. The president did take the stick for a short time during his flight, but he let another pilot handle the landing.” Fox’s Wendell Goler continues the tale of Bush actually flying the fighter plane by saying that Bush “took a 20-minute flight to the ship during which he briefly called on his skills as a pilot in the National Guard.” Goler quotes Bush as saying “he flew the plane about a third of the way from North Island Naval Air Station to the carrier Lincoln. He says the pilot asked him if he wanted to do some maneuvers, but he flew it mostly in a straight line.” [Washington Post, 5/2/2003; Media Matters, 4/27/2006]
Dowd's Rhetorical Excesses - One of the more extreme reactions comes from New York Times columnist Maureen Dowd. She writes of the jet landing and Bush’s exit from the plane: “The tail hook caught the last cable, jerking the fighter jet from 150 mph to zero in two seconds. Out bounded the cocky, rule-breaking, daredevil flyboy, a man navigating the Highway to the Danger Zone, out along the edges where he was born to be, the further on the edge, the hotter the intensity. He flashed that famous all-American grin as he swaggered around the deck of the aircraft carrier in his olive flight suit, ejection harness between his legs, helmet tucked under his arm, awestruck crew crowding around. Maverick [a reference to the iconic action film Top Gun] was back, cooler and hotter than ever, throttling to the max with joystick politics. Compared to Karl Rove’s ‘revvin’ up your engine’ myth-making cinematic style, Jerry Bruckheimer’s movies [Bruckheimer produced Top Gun] look like Lizzie McGuire (a Disney Channel show). This time Maverick didn’t just nail a few bogeys and do a 4G inverted dive with a MiG-28 at a range of two meters. This time the Top Gun wasted a couple of nasty regimes, and promised this was just the beginning.” [Editor & Publisher, 5/3/2008]
Press Coverage and Later Response - The next day’s press coverage is equally enthusiastic. PBS reporter Gwen Ifill says Bush was “part Tom Cruise [another Top Gun reference], part Ronald Reagan.” The New York Times’s Elisabeth Bumiller calls Bush’s speech “Reaganesque.” New York Times reporter David Sanger writes that Bush’s entrance echoed the movie Top Gun. The Washington Post also reports Bush’s claim of having actually flown the fighter for a period of time. On CBS’s Face the Nation, host Bob Schieffer calls the image of Bush in the flight suit “one of the great pictures of all time,” and adds, “[I]f you’re a political consultant, you can just see campaign commercial written all over the pictures of George Bush.” Schieffer’s guest, Time columnist Joe Klein, adds: “[T]hat was probably the coolest presidential image since Bill Pullman played the jet fighter pilot in the movie Independence Day.… And it just shows you how high a mountain these Democrats are going to have to climb.” Fox News anchor Brit Hume says Bush was brave for risking the “grease and oil” on the flight deck while “[t]he wind’s blowing. All kinds of stuff could have gone wrong. It didn’t, he carried it off.” Conservative radio host Laura Ingraham tells CNN viewers: “Speaking as a woman… seeing President Bush get out of that plane, carrying his helmet, he is a real man. He stands by his word. That was a very powerful moment.” [Washington Post, 5/2/2003; Media Matters, 4/27/2006; Editor & Publisher, 5/3/2008]
Entity Tags: David S. Broder, Chris Matthews, Tom Cruise, Texas Air National Guard, Ronald Reagan, Public Broadcasting System, Walter Mondale, Washington Post, Wendell Goler, William Jefferson (“Bill”) Clinton, Ann Coulter, Bob Schieffer, Pat Caddell, Brian Williams, CBS News, Wolf Blitzer, Brit Hume, New York Times, Vladimir Putin, Michael Dukakis, George S. McGovern, Fox News, CNN, Elisabeth Bumiller, Detroit Free Press, David Sanger, Dwight Eisenhower, George W. Bush, NBC News, Jerry Bruckheimer, Keith Olbermann, Gwen Ifill, Karl C. Rove, Laura Ingraham, Jon Scott, MSNBC, Joe Klein, Maureen Dowd
Timeline Tags: Domestic Propaganda
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