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Profile: Princeton Video Image, Inc. (PVI)
Princeton Video Image, Inc. (PVI) was a participant or observer in the following events:
Virtual First Down [Source: Princeton Video Image]Following the publication of a front-page article in the New York Times on the use of fake, digitally-created images in some CBS programs like “The Early Show”, CBS executives call a press conference to defend and explain the practice. While the technology has been used in sports broadcasting for several years now (see 1999 and After), many are troubled by its use in news programs. CBS Television used the technology developed by Princeton Video Image to superimpose a digitally created CBS logo to block out an NBC-sponsored sign in Times Square during its news coverage of New Year’s Eve celebrations. Dan Rather, the CBS anchor, calls that “a mistake”. “At the very least we should have pointed out to viewers that we were doing it.” Both NBC and ABC told the New York Times that they had not used the technology in their news broadcasting. But CBS defends the practice. “Anytime there’s an NBC logo up on our network we’ll block it again”, says Leslie Moonves, the president of CBS Television. Andrew Heyward, the president of the news division, acknowledges the potential for abuse or deception: “He said that he understood the argument against the use of the technology—which is widely employed in sports and some entertainment shows—on news programs. The danger is ‘that it looks too real and therefore it’s wrong or potentially wrong,’ he said. ‘I certainly agree it’s potentially subject to abuse.’ He noted that advances in computer-generated techniques had made things like missiles hitting Baghdad and airplanes crashing look so real that it was incumbent on networks to underscore that these were not real images. ‘We’re not sitting here rubbing our hands, saying how can we use this again,’ Mr. Heyward said. ‘We are not in the deception business. We’re in the reality business; we’re in the accuracy business. To the extent that this technology interferes with that core belief we’re not going to do it. We will absolutely take seriously the use of this tool.’” [New York Times, 1/12/2000; New York Times, 1/13/2000; Independent, 1/24/2000; New York Times, 1/27/2000]
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