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Domestic Propaganda and the News Media

'Mission Accomplished'

Project: Domestic Propaganda and the News Media
Open-Content project managed by mtuck

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Bush on the USS Abraham Lincoln.Bush on the USS Abraham Lincoln. [Source: Associated Press]President Bush, wearing a custom-made flight suit, is ferried in a Navy S-3B Viking jet to the deck of the USS Abraham Lincoln anchored off the coast of San Diego, where he declares the cessation of major combat operations in Iraq. A banner unfurled behind the president reads, “Mission Accomplished.” [CNN, 5/2/2003] Bush begins his speech by saying: “Officers and sailors of the USS Abraham Lincoln, my fellow Americans, major combat operations have ended. In the Battle of Iraq, the United States and our allies have prevailed.” [White House, 5/1/2003; Unger, 2007, pp. 304-305] Bush praises a military victory “carried out with a combination of precision and speed and boldness the enemy did not expect and the world had not seen before.” He celebrates “the images of fallen soldiers” and “the images of celebrating Iraqis” (see April 9, 2003, April 9, 2003, and April 10, 2003), and continues, “[T]he battle of Iraq is one victory in a war on terror that began on September the eleventh, 2001, and still goes on.” The invasion “removed an ally of al-Qaeda,” he asserts. Because of the overthrow of Saddam Hussein, Bush says, “no terrorist network will gain weapons of mass destruction from the Iraqi regime, because the regime is no more.” Bush gives his listeners a dose of belligerence: “With those attacks, the terrorists and their supporters declared war on the United States, and war is what they got.” [White House, 5/1/2003; Rich, 2006, pp. 90]
Perfectly Staged - The presentation itself is a triumph of stage-managed spectacle. The Lincoln, only 39 miles offshore, is held out at sea for an additional 24 hours, forcing the crew to wait another day to see their families after their lengthy sea tour. The carrier shifts position several times to ensure that the television cameras only film expanses of ocean as backdrop for Bush, and not the Southern California skyline. Bush’s handlers decide not to have the president fly in by helicopter—standard procedure for such a visit—but instead opt for a far more dramatic flight in a fighter jet making a high-speed tailhook landing. The jet is renamed “Navy One” and Bush is designated co-pilot. [Unger, 2007, pp. 304-305] The Secret Service balks at allowing Bush to fly in “one of the sexier fighter jets,” but eventually relents enough to allow Bush to “pilot” a four-seat S-3B Viking (specially dubbed “Navy One” and with the legend “George W. Bush, Commander-in-Chief” stenciled on the cockpit). [Rich, 2006, pp. 88-90] The crew wears uniforms color-coordinated with the banner and other props the White House public relations staff have deployed. [Rich, 2006, pp. 88-90] Bush makes a dramatic exit from the fighter jet wearing, not civilian clothes, but a flight suit. As he greets the crew, he shouts in response to a reporter’s question: “Yes, I flew it! Of course I liked it!” The idea that Bush, whose time in fighter planes was strictly limited and 30 years out of date, would have been allowed to fly a state-of-the-art fighter jet without training or certification is absurd on its face, but by and large the press swallows Bush’s claim without question. Three hours later, Bush emerges from below decks, this time wearing a business suit. His entrance is timed to coincide with the California sunset, called by Hollywood cinematographers the “magic hour” for the lovely, glowing low light it bathes upon its subject. The huge “Misson Accomplished” banner, produced by Bush public relations staffers and designed to match other event banners and graphics, stretches high above Bush’s head. (One of the chief producers of the event, former ABC producer Scott Sforza, had boarded the Lincoln days before to ensure that production values were met. Sforza made sure that the banner would be visible to the cameras during Bush’s speech—see Before May 1, 2003.) [Unger, 2007, pp. 304-305]
Iraqi Captives No Longer POWs - US military officials will subsequently say that the event means captives being held in Iraq will no longer be treated as prisoners of war under the third article of the Geneva Conventions, but instead as civilians being held by an occupying power under the fourth article of the Geneva Conventions—which allows long-term detentions for prisoners deemed a threat to governing authorities. [Washington Post, 5/21/2004] White House aides tell reporters that Bush will not officially declare the war “over” because, under the Geneva Conventions, that would require the US to release some 6,000 prisoners of war taken during and after the invasion. [Rich, 2006, pp. 88-90]
'Hubris, Arrogance, and Cowboy Swagger' - Author and public administration professor Alasdair Roberts will later write: “President Bush attempted to clothe himself in the garb of the military with the hope of drawing on the esteem with which it was regarded. He did this figuratively—and also literally when… he landed on the flight deck of the USS Abraham Lincoln.… This was taken as hubris, arrogance, and cowboy swagger. But it is more accurately regarded as a sign of weakness. The heads of other developed democracies do not feel the need to meet the media in military garb. This was evidence of the president’s inability to command authority on his own account.” [Roberts, 2008, pp. 21] Some have a different opinion (see May 1-4, 2003 and May 7, 2003). Immediately after the event, Fox pundit Morton Kondracke says, “This was fantastic theater.” [Rich, 2006, pp. 89]

Entity Tags: US Secret Service, US Department of the Navy, George W. Bush, Geneva Conventions, Morton Kondracke, Scott Sforza, Bush administration (43), Alasdair Roberts

Timeline Tags: Iraq under US Occupation

Category Tags: 'Mission Accomplished', Media Coverage of Iraq War

Bush, wearing his flight suit, before giving the ‘Mission Accomplished’ speech.Bush, wearing his flight suit, before giving the ‘Mission Accomplished’ speech. [Source: MSNBC]Reporter Helen Thomas, the grande dame of Washington reporters who is not popular with the Bush administration, asks White House spokesman Dana Perino about the five-year anniversary of President Bush’s declaration of “Mission Accomplished” in Iraq (see April 20, 2008 and Early 2002 and Beyond). Thomas asks, “How does the president intend to commemorate ‘Mission Accomplished’ after five years of death and destruction?” Perino responds with the explanation that the banner was merely to acknowledge the completion of the mission of the aircraft carrier on which the ceremony was conducted. “President Bush is well aware that the banner should have been much more specific and said ‘mission accomplished for these sailors who are on this ship on their mission,’” Perino says. “And we have certainly paid a price for not being more specific on that banner. And I recognize that the media is going to play this up again tomorrow, as they do every single year.” [CBS News, 10/29/2003; White House, 4/30/2008]

Entity Tags: Helen Thomas, Dana Perino, George W. Bush

Timeline Tags: Iraq under US Occupation

Category Tags: 'Mission Accomplished', Media Coverage of Iraq War

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